Look, I'm not saying the Beatles aren't worth more than 99 cents a song. They are. But like it or not, there's a longstanding market value that's been assigned to mp3 files, and that is it. If you move them into some super-cool online Beatles ghetto with its own weird formatting or software, you LOSE sales. You just do.
What they need to do, first of all, is bugger off with all the iTunes talk anyway, because that's not the point. The point is that we want digitally remastered tracks that sound better than the CDs made with 20-year-old CD remastering technology. Release them gradually, album by album, on iTunes. Each album's remastering is a new media blitz waiting to happen. You can drag this out over the course of a year, even, and keep the public interested in reliving those Beatley memories as the albums come out in new, awesome form. And yes, you can sell the tracks for 99 cents each. With the built-in media attention, you will make a lot of money. Just do it. For the love of Christ. I mean, is there something else I'm missing here that's keeping this from happening?
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